OKRs

The Promise

Separate where you're going from how you'll know you're getting there. Set ambitious objectives, attach quantitative key results, and the goal stops being a talking point.

How It Works

• Write the Objective in language you'd say out loud. Name where you're trying to end up by quarter's end. Three to five at most, or the focus collapses.
• Attach 3-5 measurable Key Results to each. "Increase revenue" fails. "Increase MRR from $40k to $60k" passes. If you can't tell whether you hit it, it isn't one.
• Review on a fixed cadence and score against the 70% band. Hit 100% every time and the targets were too small. Drop below 30% and something is structurally wrong.

In Practice

Quarterly is the standard cadence, and the scoring conversation is where the framework does its real work. The number is the test: an Objective without Key Results is a slogan, and Key Results without an Objective are a dashboard pointed at nothing. Set the targets ambitious enough that landing around 70% means the plan was honest and the execution was real.